The expression “A medida” could be translated as “tailored” like a suit, like their projects. But at the same time it’s a word game, playing with the idea of measuring the letter “A”, that’s why the “S” flows around like a measuring tape. Closing the circle those are also the initials of the owner.
It’s satisfying to find the perfect concept with such a smart naming brought by the client. This fact can’t do anything but praise the way they approach every venture.